Industry News | September 27, 2016

Pei Wei Launches its Mobile App

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Getting a Pei Wei fix on the go just got a whole lot easier. The fast-casual restaurant, known for its signature fresh ingredients and authentic Asian cooking methods, has launched its guest-friendly mobile app in both the App Store and Google Play.

The Pei Wei app offers guests a seamless way to view the menu and customize their meals, then order and pay through the app’s interface—allowing guests to simply pick up their food and go. Guest personalization comes to life when creating a flavor profile according to tastes. The app also allows users to recall their order history and update their current cart with favorite dishes.

Guests who download the app can also access their Pei Wei rewards program. By showing the app on their smartphone to the cashier, they can immediately earn points or redeem rewards, with all reward activity being tracked.

“The goal is to make Pei Wei an even more convenient option that fits into people’s busy and active lifestyles,” says Pei Wei Chief Marketing Officer Clay Dover. “As we continue to grow our business, we’re looking at operational features as progressive as our menu options.”

Last year, Pei Wei became one of the first fast casual restaurants to accept Apple Pay at all of its more than 200 locations, a move that has been hugely popular with guests. Free Wi-Fi also is being phased in at participating Pei Wei restaurants nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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