Industry News | January 25, 2017

Pei Wei Launching 3 New Wing Flavors for the Big Game

Pei Wei is gearing up for the Big Game with the launch of three new Asian chicken wing flavors.

It is estimated that Americans will eat more than 1.3 billion chicken wings on February 5. Available in party platters of 24 or single servings of six, Pei Wei’s new wok-tossed and sauced wings offer an authentically Asian dish, twice rendered for crispiness, featuring bold flavors that include:

Szechuan Spice: Dry rubbed with spices and brown sugar to infuse the chicken with bold tastes that intensify and caramelize during cooking, these spicy wings have a deep, rich color and flavor.

Honey Sriracha: A delicious twist on one of Pei Wei’s signature flavor profiles, the wings are wok-tossed in a spicy honey Sriracha sauce to achieve crispy perfection, then garnished with sesame seeds and scallions.

Thai Sweet Chili: These saucy, crispy wings deliver all flavor sensations: sweet, sour, salty, bitter and umami—a distinctively savory flavor in many Asian condiments and ingredients—by combining lemongrass, mint, ginger, garlic chile paste and Fresno chiles.

“Our new wings are the latest menu items to evolve from our Test Kitchen in Scottsdale, and offer a way to take your game day spread to the next level,” says Pei Wei Chief Marketing Officer Clay Dover. “All three wing varieties bring unique, bold flavors and an innovative twist to our Pan-Asian cuisine.”

Guests can learn how to prepare the new wing offerings themselves by viewing a series of video tutorials, hosted by Pei Wei Director of Culinary Innovation J. Sullivan. A new video will be uploaded each day January 31, Wednesday, February 1, and Thursday, February 2, to the brand’s Facebook page.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.