Fast-casual restaurant Pei Wei now offers diners access to Apple Pay, which is transforming mobile payments with an easy, secure, and private way to pay. The restaurant, known for its made-to-order, Asian-inspired menu, now accepts Apple Pay in all of its nearly 200 locations for customers using iPhone 6, iPhone 6 Plus, and Apple Watch.
“Accepting Apple Pay is a win for Pei Wei because it’s convenient and gives our guests the flexibility to use their preferred method of payment,” says Pei Wei CEO Ralph Bower. “It allows us to safely and quickly process transactions, increasing both customer service and restaurant efficiency. This is just one way we’re implementing the latest technology to improve the dining experience.”
Pei Wei launched Apple Pay acceptance as a pilot in its 16 Phoenix area restaurants in July. The technology became available at all of Pei Wei registers nationwide on August 4, 2015. This follows the company's large technology investment in the implementation of new payment terminals, pin pad devices, and point-to-point encryption.
Security and privacy are at the core of Apple Pay. When a credit or debit card is added to Apple Pay, the actual card numbers are not stored on the mobile device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code to protect diners’ information.
Apple Pay is easy to set up and users will continue to receive all of the rewards and beneﬁts offered by credit and debit cards. To use Apple Pay, simply hold your iPhone near the contactless reader while keeping a finger on Touch ID, or, when using Apple Watch, just double-click the side button and hold the face up to the contactless reader. A subtle vibration and beep let you know the payment was accepted and verified.