Penford Food Ingredients Co. today announced the appointment of industry veteran Michael Buttshaw as vice president of sales and marketing, a new position. Buttshaw reports to Penford president John Randall.

Buttshaw has spent his career in the food and food ingredients industries. He joined Penford from DSM Food Specialties, where he was vice president of sales. Prior to DSM, he spent more than 20 years at Hormel Foods, where he progressed through regional sales positions to National Sales and Marketing Manager for the Specialty Products Division, a diverse portfolio of specialty ingredients.

“Penford Food Ingredients is experiencing great momentum with innovative products for diverse applications and industry sectors,” Randall says. “Michael’s success building sales and sales teams in highly competitive market segments squares exactly with our focus on taking our business to the next level.”

As an example of Penford science and technology driving a market-right innovation, Randall cited the recent introduction of PenTechGF, the gluten-free system for baking and coatings that has received industry attention.

“It’s all about the taste with gluten-free,” Randall says. “PenTechGF is truly revolutionary in that our formulations deliver the superior taste, texture, and appearance that consumers—and the industry—have been waiting for. These are products the whole family can enjoy. PenTechGF will continue as an important platform for sales and marketing efforts.”

Buttshaw received his B.A. from Gustavus Adolphus College, St. Peter, Minnesota. He also has an M.M.I. certification from the Carlson School of Business at the University of Minnesota, Minneapolis, and has completed an executive certificate program from Kellogg School of Management, Northwestern University, Chicago.