Penn Station East Coast Subs added online ordering to its app, mobile website, and desktop website.
“For Penn Station, the addition of ordering capabilities to our existing mobile application is a natural next step and provides our franchisees with a new competitive advantage,” says Craig Dunaway, president of Penn Station. “The feature integrates with our existing loyalty program and mobile app to further enhance our customer’s experience.”
With the new online ordering feature, customers can browse the menu, place their order, and pay via the app. Then, they simply pick up their food at the restaurant without having to pay at the register.
“With almost 60 percent of our food consumed off premises, we felt now was the proper timing to give customers even more convenience and ease of ordering,” Dunaway says. “Our great food will still be made to order, but this allows busy consumers even more flexibility than before.”
Penn Station’s mobile app, which launched in 2016, integrates with the brand’s loyalty program. The app includes location information and allows customers to refer a friend via social media. Penn Station added mobile pay and gift card capabilities to the app late in 2016, and the new online ordering solution went live system-wide this month.
“The addition of new features in stages was intentional,” Dunaway says. “We felt it more prudent to keep franchisees and customers excited and motivated with the changes and updates.”
Penn Station used Onosys’s online ordering platform to add online ordering. Onosys provides a true enterprise-level ordering solution that allows restaurant brands to fully deliver their brand and digital customer experience.
“In today’s fast-paced, competitive marketplace, restaurants are looking for a trusted partner to help them not only simplify their digital ordering capabilities but also enhance the customer experience and maximize their digital investments,” says Rob Taylor, CEO of Onosys. “We’re excited to be working with [Dunaway], and the team at Penn Station to bring this technology to their operators and customers. We know it have a big impact on their business.”
The app, including the loyalty program and rewards portions, was designed and built by New York–based Relevant Mobile. Relevant Mobile develops customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, working collaboratively with brands and their partners to create an invaluable tool for engaging with and providing long-term value to its customers.
“We’re excited to continue enhancing the functionality of the Penn Station Subs app with state of the art integrations such as native online ordering with Onysys,” says Dazhi Chen, founder at Relevant Mobile. “We look forward to continuing to work with our partners at Penn Station Subs to develop new ways to make the guest experience more convenient and rewarding in the future through our cutting-edge mobile technology.”