Industry News | June 29, 2009

Penn Station East Coast Subs Add Cold Selections

Penn Station East Coast Subs has created five new Cold Deli Classic subs to complement their current menu of 12 hot, grilled-to-order subs. The new Cold Deli Classics are now available in the Cincinnati market after a successful test in Louisville, Kentucky. The new line will launch in July and August of 2009 at all 205 Penn Station restaurants.

The new Cold Deli Classics combine cold deli meats, cheeses, and veggies with Penn Station’s oven-hot signature bread. The new line features a cold Italian, a cold Club, and a “create your own” cold Dagwood. The Tuna Salad and Chicken Salad sandwiches are also now featured as part of the new cold line.

“Our new Cold Deli Classics have all of the great taste and crave appeal of our grilled subs,” says Alex Lukondi, Penn Station’s director of marketing.

According to Craig Dunaway, president of Penn Station Inc., early results from the Louisville test support independent consumer research recently done by the chain. “Our research showed that over 90% of those surveyed had a positive interest in the new cold line,” Dunaway says. “Several customers have told me that once they tried a cold Italian sub, they ordered it that way a second and third time. That tells me we’re on to something special.”

Dunaway says the chain plans to promote the Cold Deli Classics as a special with either fresh-cut fries or a bag of chips and a 21-ounce soft drink this summer. “A cold Italian or a cold Club with chips and a soft drink is the perfect take-out lunch on a hot summer day,” he says. “They are also a great addition to our box lunch and catering menu.”

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