Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, has added wraps to its menu. Any sandwich can be made into a wrap featuring the brand’s new cheddar jalapeno tortillas.
“We wanted to offer a lighter option that allows customers to still enjoy their favorite sandwich fillings without all of the bread,” says Craig Dunaway, president of Penn Station East Coast Subs. “The cheddar jalapeno flavor is different than a typical flour tortilla, but still mild enough to complement all 14 of our sandwich options. Wraps are portable and easy for consumers to eat as a carryout option. Off-premises consumption continues to be a growing part of our business, with almost 60 percent of our food being consumed off premises. The wrap is more portable, and we think lends itself very well to this off premises trend.”
Wraps will be the monthly special for March. Any sandwich can be made into a wrap with a small fresh-cut fry and regular drink for a suggested retail price of $6.99 throughout March.
“This is the first permanent change or addition we’ve made to the menu in 10 years, so it’s a big deal for us,” Dunaway says. “We’re planning on aggressively marketing our wraps in 2018 and 2019, which is why we’re launching this unique menu item as the monthly special for March.”
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant.
Penn Station has more than 310 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and one of the Best Franchise Deals by QSR Magazine in 2016 and 2017.
Projections call for the opening of approximately 15 restaurants nationwide in 2018. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Cleveland and Raleigh for franchise expansion.
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