Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, has announced its first-ever store opening incentive program. New restaurants in designated markets that sign a lease in 2017 will receive royalty abatement for one year from the opening date.
“Our 2017 growth goals are focused on building out our underdeveloped markets and entering new markets that fit within a concentric circle from our home base in Cincinnati,” says Craig Dunaway, president of Penn Station East Coast Subs. “We hope the program will give developing franchisees extra cash flow to re-invest in their business, especially in grand opening and local store marketing.”
The program applies only for new franchise agreements and/or leases, and all franchisees must remain in good standing. Markets eligible for the program must have a population of at least 150,000 and allow for the development of at least two locations. Some examples of markets eligible for the incentive include Kansas City, Atlanta, Chicago, Pittsburgh, Nashville and Raleigh.
Cincinnati-based Penn Station East Coast Subs features grilled sub sandwiches—including the chain’s renowned Philadelphia cheesesteak sandwich—and cold deli sandwiches made to order with high-quality ingredients on hearth-baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade and chocolate chunk cookies baked daily in the restaurant. Penn Station offers eat-in dining, carry out and catering.