Pepper Lunch, the innovative fast-casual dining concept with a global presence of over 500 locations across 15 countries, is taking its menu to new heights through a strategic collaboration with Tractor Beverage Company, the first and only Certified Organic, Non-GMO beverage company dedicated to food service. The partnership, announced today, supports Pepper Lunch’s continued focus on health and sustainability across the company’s menu and business practices.
The announcement comes on the heels of Pepper Lunch’s recent domestic expansion agreement, set to introduce 10 new units over the next five years in the Phoenix, Arizona area. “Our partnership with Tractor Beverage Company is another step on our constant journey to bring the best ingredients, flavors, and eco-friendly products to our guests,” says Pepper Lunch CEO, Troy Hooper. “The organic beverage category is growing quickly and as we continue to let guests sizzle it their way, we now have added beverages that are as delicious as our famous dishes.”
Starting this month, all Pepper Lunch locations in the U.S. will feature a curated selection of three Tractor Beverage Company refreshers: Strawberry Dragonfruit, Mandarin Cardamon, and Green Tea. This move aims to cater to guests seeking refreshing and organic beverage options with exciting flavor profiles.
“We are thrilled to join forces with Pepper Lunch, a brand synonymous with culinary innovation,” says Kevin Sherman, CEO of Tractor Beverage Company. “This partnership reflects our shared commitment to providing accessible, organically crafted, and sustainably sourced beverages that enhance the dining experience.”