Industry News | November 30, 2016

Pepsi and Papa John’s Launch Super Bowl Promotion

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Pepsi and Papa John’s announced the kickoff of the ”Halftime of a Lifetime” promotion, giving fans a once-in-a-lifetime opportunity to get a front-row seat at the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

Every NFL gameday from now through December 25, consumers who purchase two medium one-topping Papa John’s pizzas and a two-liter Pepsi-Cola beverage will receive a promotional code to be entered for a chance to win an epic Super Bowl experience including VIP game tickets, sideline passes to the Pepsi Zero Sugar Halftime Show and access to one of the hottest Super Bowl LI parties

“Papa John’s Pizza and Pepsi are a delicious part of making the game day experience even better for our fans,” says Robert Thompson, senior vice president, Marketing, Papa John’s. “Offering consumers the chance to be part of Super Bowl LI and on the sideline for the Pepsi Zero Sugar Halftime Show is truly a once-in-a-lifetime experience.” 

Building upon the successful partnership between PepsiCo and Papa John’s, and complementary collaborations with the NFL, the first “Halftime of a Lifetime” promotion gives consumers an opportunity to engage with the brands and the event in a truly unique way. Additionally, it marks the first-time that PepsiCo has extended its contractual rights to the Pepsi Zero Sugar Halftime Show for use to a key customer—in this case, Papa John’s.

“Pepsi and Papa John’s are NFL gameday staples, so we are thrilled to amplify our collective presence at Super Bowl LI,” says Roberto Rios, senior vice president and chief marketing officer, PepsiCo Foodservice.  “We are excited to extend our partnership and will continue to collaborate in innovative ways to elevate our consumers’ experiences.

In addition to the “Halftime of a Lifetime” promotion, select Papa John’s locations will also offer “Papa’s Play” during NFL Monday Night Football.  If the teams facing off combine to score 51 points or more, the “Papa's Play” offer—a large one-topping pizza and any 2-liter Pepsi-Cola beverage for $10—will become active. The offer can be redeemed online by entering promo code: PAPAPLAY. The offer will be active the Tuesdays after each NFL Monday Night Football game from now through December 27. No payment or purchase necessary to win.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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