A new PepsiCo resource devoted to growing
the foodservice trade is coming online, bringing valuable data and
insights to restaurant operators within one click at
GrowMyRestaurant.com.
GrowMyRestaurant.com is designed to assist foodservice operators at a
time when their businesses need it most. By providing information and
tools via a one-stop shop that address an operator’s most pressing
needs–such as driving traffic, growing average check, managing
employees, and understanding their customers and competition–GrowMyRetaurant.com delivers powerful business-building solutions to the
fingertips of restaurant operators.
“Given today’s economic climate, we know operators are looking for
innovative ways to drive traffic and increase sales,” says Margery
Schelling, chief marketing officer, PepsiCo Foodservice. “That’s what
makes something like GrowMyRestaurant.com more relevant than ever – a
site dedicated to providing busy restaurant owners with all the tools
they need to stay profitable and maintain loyal customers and
employees.”
Tests in early 2009 by potential users indicate GrowMyRestaurant.com is
hitting its target.
A reliable resource for time-starved operators looking for simple ways
to tackle challenges and build their businesses, the site will provide
free and unrestricted value that they cannot get elsewhere.
Content categories include:
* Local Marketplace Insights
* Menu Development Tips
* Management Guidance
* Loyalty-Building Solutions
* Profit-Driving Tools
* Industry Trends
* PepsiCo products and services
GrowMyRestaurant.com has been developed in response to operators
reporting they find current Web-based services irrelevant to their
businesses. “Too generic” is a common complaint, as is the sense that
the information offered is “self-serving” to the vendors who present the
sites. GrowMyRestaurant.com takes a different tack, determined to offer
services and tools with specific calls to action; “no fluff” is its
mantra. Users will find free, downloadable applications and materials
geared toward quick-service and casual-dining establishments alike.
