PepsiCo is developing a broad spectrum of water and hydration solutions designed to meet the growing consumer demand for flavored and sparkling water across multiple channels. In the first half of 2018, the company successfully launched several innovations within the hydration space in the U.S., including bubly, a test of Aquafina Water Station and Drinkfinity. Building upon initial success, each of these brands and platforms will continue to go beyond the bottle and expand through new channels to meet the continual growing consumer demand for flavored and sparkling water.
Earlier this, PepsiCo Foodservice launched bubly, a new sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories. PepsiCo is seeing continued growth in the sparkling water category—in its first year, bubly is expected to reach $100 million in revenue. But, this is just the beginning—consumers already enjoy a wide variety of flavor options for sparkling water while at home and are also seeking the same flavor variety in sparkling water options outside the home. According to a recent survey PepsiCo conducted, they know that 50 percent of bubly consumers are buying two or more flavors per trip. Additionally, the bubly multi-pack on Amazon is the number one best seller in sparkling drinking water.
Tapping into the growing market for sparkling water and delivering on the variety consumers are seeking, PepsiCo Foodservice is launching a bubly four-valve fountain unit that will provide consumers with access to a wider variety of the bubly flavors they love when not at home—like fan-favorites lime and orange. Some of PepsiCo Foodservice’s first customers to introduce bubly fountain units are located in California and Nevada, including Las Vegas hotel properties.
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