Performance Foodservice announced the launch of two key digital communications initiatives – a redesigned website to provide customers with an improved online experience and a new food blog called FOODCENTRIC written by and for those passionate about food.


“We’re excited to offer our customers both an enhanced website with content they will find extremely useful as well as a completely new food blog focused on current and relevant food and foodservice topics,” says Fred Sanelli, senior vice president for marketing, brands, and sales development for Performance Foodservice. “These tools enable our customers to improve their operations and stay abreast of the latest trends and developments in the foodservice industry.”


The new features the following site enhancements:


·Improved Design and Structure: The new site has an open, modern look with bright, bold food photography along with intuitive navigation to find topics and products more easily.

·Informative Ideas and Trends: This tab offers weekly market trend reports, as well as inspirational ideas, recipes, “how to” tips, and articles by our Performance Foodservice chefs.

·Our Products: This expanded section provides everything you need to know about our vast range of products and services. From our exclusive family of brands to pertinent food responsibility topics to custom solutions such as cheese processing and nutritional information, it’s all here.

·Your Operation: Customers will find a wide range of tips and resources here for building their business, from finding green alternatives to social marketing options and menu development to our latest deals and rebates.


Performance Foodservice’s new FOODCENTRIC blog will complement the redesigned website by providing food enthusiasts, foodservice professionals, and restaurateurs with timely content on current hot topics, recipes, trends, and ideas. Readers can submit questions directly by using the “Ask the Chef” feature.


“At Performance Foodservice we’re passionate about food, and our products touch the lives of millions of people every day,” adds Sanelli. “We intend to package that passion and unique perspective in an edgy and insightful way and share it on FOODCENTRIC. It’s all about what’s relevant and happening now in food and foodservice.”

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