Persona Wood Fired Pizzeria, the only create-your-own, handcrafted pizzeria concept of its kind with a World Pizza Champion at the helm, has signed a development agreement for three restaurants in the Southeast including South Carolina, North Carolina, and Georgia.
The new franchise partner, Simpli.Fresh.Concepts, is slated to open its first location in Columbia, South Carolina in June 2015.
“The next big slice of the fast-casual restaurant market is coming from an Italian-American staple— pizza—and we believe the southeastern United States is an underserved market that will welcome our product line with open arms,” says Persona CEO Joe Baumel. “We're confident that everything from our speed of service to the quality of the product will make our pizzerias a welcome addition in the region."
Persona’s Neapolitan-style (thin crust) pizza is modeled after the legendary pizzerias in Naples, where each pizza is truly handcrafted and made-to-order. Similar to restaurants like Chipotle and SUBWAY, customers can pick and choose from more than 30 toppings and watch their customized pies be assembled. There are also fixed-price specialty pizzas to choose from, based on award-winning recipes from World Pizza Champion and Persona co-founder Glenn Cybulski.
Each pizza takes only 90 seconds to bake using imported “Marra Forni” ovens that are 300 degrees hotter than most eateries. The pizzas are 12 inches in diameter and start as low as $7.95.
“During the last several years, a band of start-ups have been vying to become the leader in fast-casual pizza, but none of them have the quality and authenticity of Persona,” says Simpli.Fresh.Concepts co-founder Johnnie Davis, who researched and considered a number of the other segment players before deciding on Persona. “There is no doubt that Persona is well on its way to becoming the premier player in the segment, and we couldn’t be more excited about being part of the company’s growth.”