Industry News | January 29, 2015

Philly’s Best Teams Up With National Hot Rod Association

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Philly’s Best, the Southern California authentic Philly cheesesteaks and hoagie restaurant, is excited to announce its newly-formed partnership with the National Hot Rod Association (NHRA) around the 55th annual Circle K NHRA Winternationals. Beginning today, exclusive discount tickets for the drag races, taking place at the Auto Club Raceway at Pomona February 5 through 8, are available at all 22 Philly’s Best locations across Southern California. Guests who visit the restaurant during the promotion period (January 26 through February 8) can pick up a voucher displaying a special promo code for $7 off advance ticket purchases, or $5 off when presented at the racetrack.

“We’re excited to kick-off 2015 with this fantastic partnership, and give our guests an exclusive opportunity for discount access to these popular NHRA races,” says Bob Levey, president and co-founder of Philly’s Best. “As many of our cheesesteak-loving customers are motor heads and race fanatics themselves, we’re confident this promotion will be a big hit!”

To promote the partnership with NHRA, CBS Radio street teams will be making special appearances at several Philly’s Best locations during which there will be a food deal along with event ticket and merchandise giveaways. The street team stops and food deals are as follows:


Thursday, January 29th (Jack-FM Street Team)

Philly’s Best Downey

$5.00 Regular Cheesesteaks from 12-2 p.m.


Friday, January 30th (KROQ Street Team)

Philly’s Best Fountain Valley

$5.00 Regular Cheesesteaks from 12-2 p.m.


Thursday, February 5th (Jack-FM Street Team)

Philly’s Best San Dimas

All Sandwiches $5.00 All Day


Thursday, February 5th (KROQ Street Team)

Philly’s Best Burbank

$5.00 Regular Cheesesteaks from 12-2 p.m.


The cross-promotional agreement will be supported with on-air promotions on SoCal radio stations, JACK-FM and KROQ, in addition to public relations, social media, and in-store signage.

Discount vouchers will be available exclusively at all Philly’s Best locations January 26 through February 8, 2015. No purchase necessary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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