Phoenix the Next Home for U-SWIRL

    Industry News | November 9, 2009
    Healthy Fast Food Inc., the owner and franchisor of U-SWIRL Frozen Yogurt stores, announced that it awarded franchise area development rights to a multi-concept franchise system operator based in Phoenix, providing for a minimum of 18 U-SWIRL self-serve frozen yogurt stores to be opened in the Phoenix market over the next five years.

    "Expanding into Phoenix represents an important step in our efforts to ultimately establish U-SWIRL as the nation's preferred destination for quality, great-tasting frozen yogurt,” says Rico Conte, Healthy Fast Food's vice president of franchising. “We're very pleased with the brisk pace at which we are rolling out our unique self-serve concept and with the tremendous attention our profitable franchising model is winning within the food service arena."

    "With seven stores in full operation in Nevada, additional company-owned locations in development, franchise agreements in place for 20 new stores, and discussions advancing with several new potential area development partners in key target markets around the country, U-SWIRL is fast transforming from what was a single concept store just one year ago to an emerging national retail brand and noted industry leader."
    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.