Industry News | November 16, 2015

Piada Opens First Location in North Texas

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Piada Italian Street Food will open on November 20 in Frisco debuting its first location in North Texas. The 2,998-square-foot fast casual restaurant is inspired by the roadside family-run food carts and markets of Rimini, a bustling seaside community in the Emilia-Romagna region of Italy, and occupies a prime spot on the endcap of The Centre at Preston Ridge development at 3301 Preston Road, just south of Warren Parkway. The five-year-old Piada concept has earned rave reviews for its chef-driven and seasonally influenced menu that focuses on simply prepared, made-to-order items utilizing dozens of fresh, premium ingredients, as well as house-made sauces and dressings. This is Piada’s third Texas location, after Memorial Park and Sugarland in Houston.

Piada founder Chris Doody says, “After identifying a trend in families flocking to Frisco due to its booming job market, high-quality schools, and its easily-accessible amenities, we knew that it was the next logical place to open Piada. We believe our concept will appeal to members of this North Texas community because our fresh ingredients and robust flavors are unique and our passion for food is evident each time guests order from our restaurant.”

In addition, the namesake Piada—a thin crust, handmade dough, which is baked on a stone grill, filled with specialty items and then rolled as guests watch the entire process—core entrées also include Pasta Bowls and Chopped Salads. Each is comprised of a grill item, cheese, and vegetables. Diners can choose from three signatures per category, such as the Steak Diavolo with shaved and creamy Parmesan, Chicken Basil Pesto Pasta with sundried tomatoes, as well as Calamari Salad with Feta and sweet and spicy peppers. Grill selections range from all-natural rosemary, garlic, and lemon chicken to spicy Italian sausage with fennel and herbs and salmon prepared with lemon and olive oil, while toppings span artichokes to black olives.

New to the brand are Tascas, small Italian sandwiches utilizing thin crust Piada dough. Three varieties include Signature Chicken Salad, Italian Trio, and The Farm Club with crunchy buttermilk fried chicken, Pepper Jack cheese, smashed avocado, arugula, sliced Roma tomatoes, and crispy pancetta. Each are served with a seasonal side, which at opening, encompass a Tuscan Kale Salad, Quinoa, and Orzo Crunch.

Entrées are complemented by sides including tomato basil and lobster bisque soups, two kinds of hand-rolled breadsticks—Parmigiano-Reggiano and pepperoni served with a creamy parmesan dipping sauce—and decadent Cannoli Chips dessert incorporating crispy, rolled Italian cookies lightly tossed in powdered sugar and accompanied by chocolate chip cream icing. Beverage service showcases Italian sodas and teas alongside Acqua Panna and San Pellegrino waters. A kid’s menu is also available.

The Frisco location features light filled interiors and modern, European-inspired décor with design elements including warm-stained concrete floors, crisp LED lighting and handmade white oak furniture, plus Carrara marble, brushed aluminum, painted brick, and subway tile accents. Central to Frisco, guests are in close proximity to Dr. Pepper Arena and Ballpark, Stonebriar Centre, and downtown Frisco.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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