Industry News | August 1, 2017

Pie Five Debuts Customized Mobile App

Pie Five Pizza Co.—the fast casual restaurant known for its customizable pizzas prepared and ready to enjoy in five minutes or less—just launched its all-new mobile app. And just like its pizza, the app offers a fully customized experience as well!

 

Pie Five’s mobile app was developed by Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences for the restaurant industry. Punchh’s Restaurant Marketing Cloud is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers.

 

The new app incorporates a user-friendly rewards program that enhances Pie Five’s customer experience. Guests who sign up for the new app during the first 60 days of the launch will receive a free pizza. Those who sign up through Facebook receive an additional 25 points.

 

After the app is downloaded, guests will earn one point for every dollar spent. Collecting 100 points will earn a $10 reward. No card is needed because it’s all tracked on the app.

“We understand the importance of modernizing and simplifying our guests’ experiences, which is why we spent a great deal of time developing and enhancing our new app,” says Kimberly Turman, Digital Marketing Manager for Pie Five. “With this technology, we will be able to offer a sophisticated, meaningful experience to our guests and really know who they are, which will help us distinguish ourselves within our competitive space.”

Current Circle of Crust members will not lose any points. Members can simply link their account to the new program, and existing points will rollover to the new app. For questions regarding any guest account, email [email protected].

The Pie Five app is available now on Google Play and the Apple iTunes store.

With nearly 100 locations nationwide, Pie Five’s fast-casual concept provides guests with a fully customizable experience from start to finish. With more than 40 fresh toppings, seven savory sauces and three made-from-scratch crusts, there’s a delicious pairing to match every guest’s preference. Pie Five also accommodates dietary restrictions by offering gluten-free crust and vegan cheese options. Complement each pizza with a freshly tossed salad or warm cinnamon stix for dessert.

 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.