The Pie Hole is continuing its rapid growth plan with menu innovation and launching a wholesale division.
In November, the restaurant group introduced its namesake Pie Holes, two-bite handheld pies perfect for a quick snack, host gifts, parties and more. The Pie Hole sold over 100,000 Pie Holes in the first quarter of their launch.
“Thanks in part to Pie Holes we saw double digit growth on our year-over-year sales during the key holiday season,” says Edie Ames, CEO of The Pie Hole. “These innovative and delicious treats have become the must-have host gift for all kinds of occasions and have become the perfect quick snack. They have been bringing new guests to our restaurants, driving trial and pushing up our check-averages. Pie Holes have been a huge success for us.”
When initially launched, Pie Holes were available in four flavors, Apple, Blueberry, Mexican Chocolate, and Nutella. Due to popular demand, The Pie Hole has added additional rotating flavors to the core lineup. In February, Pie Hole features include the Berry in Love, with raspberry filling and topped with champagne icing and a gold dusted raspberry. Pie Holes are available at US locations for $1.50 each or $18 per dozen.
The Pie Hole is also opening up new markets and business opportunities by entering the wholesale market. The Pie Hole recently started selling pies at Café Smitten in Bakersfield, California. The Pie Hole has already been a huge hit in Bakersfield, which carries a limited selection of sliced pies and the core lineup of Pie Holes.
“We’re always looking for new opportunities to share our pies with fans. We have a thriving online delivery business and a steady catering business, so it made sense to start selling our pies wholesale to expand to new markets,” says The Pie Hole co-founder Sean Brennan. “Thanks to Stasie and Shai Bitton and their team at Café Smitten, we can share happiness one slice at a time in Bakersfield.”
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.