The Pie Hole, the Los Angeles, California-based pie and coffee concept, has closed a three-unit franchise deal for Orange County, California. Named to CondeNast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and premium coffees in a fast casual, local gathering space format.

The Pie Hole has two corporately owned locations in Los Angeles and Pasadena, and a franchised non-traditional unit at LAX Airport, part of the Westfield Terminal 2 project.

The new franchisee, Tranaya Watson LLC, is comprised of four entrepreneurs with a solid track record of success in industries including restaurant ownership/operations, franchise development, international business, education, and healthcare.  The group is scouting locations throughout Orange County and is focused on Irvine, Brea, and other ‘foodie’ areas with substantial late-day and late-night consumer demand.

“We are excited to be a part of The Pie Hole family,” says Paul Tran, part-owner of Tranaya Watson. “The brand has an amazing track record of happy customers and restaurant industry innovation. It is run by the brightest and kindest businesspeople, offers amazingly simple systems that allow us as franchisees to focus on serving customers, and serves the best pie and coffee around. Orange County is about to get sweeter!”


Desserts, Franchising, Growth, News, The Pie Hole