The Los Angeles-based specialty pie and coffee shop, The Pie Hole, will open three new Southern California franchise locations by December. The new stores will be located in Venice Beach (324 Lincoln Blvd.), Long Beach’s Belmont Shore neighborhood (5277 E. 2nd St.), and in Rancho Cucamonga’s Victoria Gardens Mall (12466 N. Mainstreet).
The Pie Hole was founded in 2011 by mother and son duo Rebecca Grasley and Matthew Heffner, who baked pies together in their family kitchen. Using Grasley’s four-generations-old recipe book, the pair decided to bring their classic family recipes to the masses and opened The Pie Hole’s first location in Los Angeles. The passion project quickly grew into an international concept, with numerous The Pie Hole shops across Southern California, the United States, and Asia.
All of The Pie Hole’s menu items are made from scratch and by-hand, featuring traditional and creative flavors of the sweet and savory variety. The “all-American” pie shop offers classics like Mom’s Apple Crumble and Moe’s Pumpkin, while also serving up pies with a modern twist, including the Earl Grey Tea Pie, Mac ‘n Cheese Pot Pie, PIEfaits, and more. The Pie Hole has also developed an exclusive line of Fair Trade Organic coffees to pair with their one-of-a-kind pies. Each location has certified baristas on staff to create hand-pulled espresso drinks with fair-sourced coffee beans, specialty blends, and on-tap nitro cold brew coffee.
“We feel very fortunate to have experienced such substantial growth this past year,” says founder and CEO Matthew Heffner. “We’re looking forward to open The Pie Hole in Venice Beach, Long Beach, and Rancho Cucamonga and bringing our family recipes, unique flavors, and hand-crafted pies to new markets in time for the holidays.”
The Pie Hole is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets across the country.
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