The Pie Hole has partnered with Gelson’s Markets to open the first The Pie Hole Bakery located inside the iconic grocery chain’s Santa Monica store.

“Our first retail grocery unit within Gelson’s is an exciting development for brand, especially with the high economic consumer demand for quality grocery baked goods. To be partnered with such an outstanding company like Gelson’s is a dream come true for us. The high demand for comfort food and our unique, hand-made pies and specialty coffee is the perfect match with Gelson’s gourmet approach,” says Sean Brennan, founder and CEO, The Pie Hole. “It is fantastic to see our products available alongside other iconic food brands and it will help us reach new guests in a high performing grocery retail segment. This may very well be the future model of the brand, but for now we are really happy to be serving our fans in the Santa Monica area.”

John Bagan, Gelson’s CMO adds, “Gelson’s is continuously searching for the best local brands to highlight in our stores. Our partnership with The Pie Hole is a natural extension of our philosophy to carry high-quality, differentiated, and delicious food. We know our customers will love the fresh, flavorful baked goods and expertly brewed coffee served up by The Pie Hole.”