The Pie Hole, the Los Angeles, California–based modern American pie and organic coffee concept, closed another three-unit franchise deal for Los Angeles County, California. Named to Condé Nast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and an exclusive line of The Pie Hole organic coffees in a fast casual, local gathering space format.

The Pie Hole has two corporately owned locations in Los Angeles and Pasadena, and another LA location to open in Hollywood early 2016. The Pie Hole has partnered with Fransmart, the development company responsible for the explosive growth of brands like Five Guys and The Halal Guys, to expand through a franchise program.

The new franchisees, Raj Singh and Aaron Johnson, who worked with Fransmart’s vice president of sales Al Rowe and director of development Cam Le, signed up to open three locations in The Valley. Raj and Aaron have been best friends since childhood and grew up next door to each other. They have always wanted to go into business together and chose to invest in The Pie Hole because they love the product, as well as the uniqueness of the brand.

“We love the Pie Hole because we can see the positive impact that the brand has on its customers. When you think of The Pie Hole, you envision something specific and there is nothing else like it in the market.” Aaron says. Both Raj and Aaron come from finance/investment banking backgrounds but grew up with entrepreneurial families. They’ve chosen to develop in the Valley because of the dense population and diverse demographics mix.

“We’ve continued to find amazing partnerships in our quest to sell Happiness One Slice At A Time. We are thrilled to partner with Raj and Aaron in order to bring the love of pie and coffee to the San Fernando Valley,” say The Pie Hole cofounders Sean Brennan and Matty Heffner.

“The brand’s DNA and philosophy perfectly aligns with our vision. We are excited to become part of the Pie Hole family,” Raj says.