Pizza innovator Pieology teams up with SiteZeus on a new recipe for data-driven expansion. The 120-unit pizza chain will leverage SiteZeus’ artificial intelligence-powered location intelligence platform to optimize market opportunities.
California-based Pieology isn’t just another create-your-own pizzeria. True, it offers great flavor-packed custom and signature pies. However, the fast casual restaurant company was built with a bigger vision of serving individuality and nourishing personal connections. That business model and vision is resonating with both customers and franchisees – and firing more growth for the company. Pieology is partnering with SiteZeus as it embarks on a plan to expand its 120-store multi-unit footprint.
Pieology is leveraging SiteZeus’ A.I.-powered location intelligence platform to learn more about their customers and identify high-volume trade areas. Just like building the perfect pizza, SiteZeus combines key ingredients to quickly build highly accurate market planning models. This data driven approach combines brand specific POS and location information with a variety of third-party metrics.
Standard data on demographics and traffic counts are enhanced with the latest tools that offer insights gleaned from social media and cellular data to provide a granular view of consumer behavior and movement. These models enable the real estate team to learn more about the true potential of every individual site – all in a matter of minutes.
“With access to SiteZeus’ platform our real estate team is able to look beneath the surface of our locations and understand what’s truly driving the location performance. This helps us understand where to focus and which locations to avoid in a completely new dimension,” says Ramzi Daklouche, Chief Growth Officer at Pieology.
As Pieology expands into new markets, the company intends to bring its same formula for success to pockets of customers similar to those it’s serving now. Specifically, SiteZeus’ White Space Analysis will help the real estate team quickly identify and prioritize optimal growth markets and infill opportunities. Pieology also will use SiteZeus’ A.I.-powered sales forecasting tool to analyze proposed locations submitted by franchisees and brokers and be able to quickly approve or deny them based on data-driven decision-making. This tool will help Pieology to both speed up its decision-making process and strengthen relationships with franchisees.
SiteZeus was built to help multi-unit brands answer two important questions – WHERE to open the next location and WHY prioritize one location over another. “We are thrilled to partner with Pieology in their path to strategic growth,” said SiteZeus CEO, Hannibal Baldwin. “By choosing SiteZeus, Pieology can manage its expansion effectively, while not wasting time or money on poor locations. Instead, this partnership helps ensure that Pieology finds the best locations without delay so that the company can continue to successfully expand its multi-unit footprint,” adds Baldwin.