Pieology, the creator of personally inspired pizzas, announced international expansion into Mexico. The expansion will take place before the end of the year, with stores in the Polanco and San Jose de Insurgentes Sur areas of Mexico City.
“The pizza market is one of the largest in Mexico and consumers are demanding better quality, personalized offerings and new opportunities to expand their palate,” says Steve Kishi, VP of Franchise Development. As the former VP of International Development for Carl’s Jr., Kishi oversaw the brand’s entry into Mexico and has been tasked with leading international relationships for Pieology’s newest endeavor. “Pieology offers higher quality ingredients, customer service and a dining experience that we feel meets the Mexican consumer’s growing expectations.”
Franchise partner OPFRA S.A. de C.V., a Mexican holding company based in Mexico City, will operate the Pieology brand within the Mexican territory. With development rights for the entire Republic of Mexico, OPFRA has committed to 47 new Pieology locations in the initial development phase, located in not only Mexico City, but the surrounding areas as well.
“The key to success in launching an international franchise is the selection of outstanding and successful business people as our franchisees,” says Kishi. “We are excited to partner with the ownership group of OPFRA and their vast depth of professional business connections, especially in the real estate development sector.”
Owned by an established local Mexican family, OPFRA affiliates have diverse ownership of a premium supermarket chain along with several other retail and real estate businesses in Mexico, including many joint ventures and master franchise agreements with top American retail brands. In addition to establishing a national infrastructure for Pieology, OPFRA looks forward to future expansion throughout the franchised restaurant sector.
Since 2011, Pieology has been dishing out delicious hand-crafted pizzas, growing from a simple idea to bring creativity back to pizza that now encompasses more than 100 stores across the nation with additional international expansion opportunities on the horizon.