Pinkberry introduced a new swirl combination to celebrate the Broadway musical event of the year, BE MORE CHILL. New York City fans can enjoy the special limited time combination beginning May 31.
Featured as a combination, the BE MORE CHILL’s Two-Player Game is pomegranate and matcha frozen yogurt swirled together, topped with blueberries, mochi and granola.
“We found out about BE MORE CHILL through seeing tons of fan art for characters Brooke and Chloe, whose ‘ship’ name is Pinkberry since they love frozen yogurt,” says Melissa Hubbell, director of marketing for Kahala Brands, parent company of Pinkberry. “After seeing the musical and loving the message, we knew we wanted to partner with such a unique and fun Broadway musical!”
To officially introduce the new swirl combination, Pinkberry will host a special meet and greet at the Times Square location (596 9th Avenue) on Sunday, June 2 with Lauren Marcus & Katlyn Carlson, who play Brooke and Chloe, respectively, in BE MORE CHILL’s Broadway cast. Fans can try the new swirl combination, take pictures with their favorite ‘ship’ Pinkberry, and have a chance to win two tickets to the show.
Pinkberry and BE MORE CHILL fans residing outside of New York City can get in on the fun by entering for a chance to win a trip to New York and tickets to see the show. To enter, fans can visit https://www.pinkberry.com/
BE MORE CHILL’s Two-Player Game is available at all New York City Pinkberry stores now until June 27.