Industry News | September 8, 2009

Pinkberry Is Triple Threat on Zagat Survey

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Results issued recently from Zagat's Fast Food Survey ranked Pinkberry third in the Smoothie/Frozen Yogurt category, but was the only frozen yogurt brand recognized on the list.

Additionally, the brand was ranked No. 2 in Healthy Options and was placed in the top five ranking of best overall facilities nationwide.

For all rankings, Pinkberry was recognized within the Quick Refreshment Chain category, which focuses on facilities that serve coffee, frozen yogurt, ice cream, and smoothies as the featured offering.

The triple honor marks the first time Pinkberry has appeared in Zagat's Fast Food Survey and is a testament to the leadership position of the brand in the frozen yogurt category. With 6,107 respondents weighing in on 103 chains nationwide, surveyors rated chain restaurants' food, facilities and service on Zagat's signature 30-point scale.

"We're honored that Pinkberry was voted the best frozen yogurt within the smoothie and frozen yogurt category," says Ron Graves, Pinkberry CEO.

"To be recognized for our product and store experience is an affirmation that we are creating a special and enduring brand."

Zagat conducts industry surveys all year round to identify the best restaurants in numerous categories, as selected by consumers. As with all Zagat surveys, participants in the Fast Food Survey are everyday consumers who have a strong interest in the topics covered.

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