For years, Stevi B’s Pizza received request after request from franchisees and customers to serve up another specialty pizza—one that combines breakfast with pizza.

According to a study from research firm Technomic, consumers consider breakfast foods comforting and many wish they could eat it at any time of the day. In further research, Technomic concluded that a growing trend for 2010 is that many eateries will start serving breakfast dishes at any time of the day to meet the growing demands of customers.

The breakfast recipe is the western omelet breakfast pizza made with eggs, green peppers, red onions, tomatoes, mushrooms, and a cheddar jack cheese blend. If a customer is interested in a different breakfast pizza, all of Stevi B’s pizzas can be made to order based on the customer’s specifications. If a customer prefers sausage, egg, and cheese or ham, egg, and mushroom pizza, Stevi B’s will create the customer’s pizza at no additional cost.

“We are very excited to debut breakfast pizza at all of our 35 Stevi B’s locations,” says Matthew Loney, president of Stevi B’s Pizza. “We anticipate our breakfast pizza to win the hearts of consumers who do enjoy deviating from traditional lunch and dinner options. We also expect a great response on the weekends where breakfast pizza will place us into the brunch segment. After several months of development, we are confident that Stevi B’s breakfast pizza will taste delicious and offer customers the same quality ingredients that are in all of our specialty pizzas.”