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The plan includes the development of approximately 50 new food outlets in addition to the 10 existing outlets over a five year period. Mr. Deros, President and CEO, emphasized that this expansion plan is realistic in large part due to the Company’s restructuring of its debt and the closing of all unprofitable units.
The initial core growth will be focused on the greater Montreal area as well as several master franchise relationships in the U.S. Each new establishment will include the fresh and modern Pizza Donini look that has been designed to meet present and future customer tastes, while maximizing efficiency and profits for both the franchise owner-operators and the company.
“We have also performed a thorough review of our most popular and profitable menu items, which makes me especially excited about the plan and the company’s future,” says Deros. ”I am confident that with Donini’s excellent line of pizza products and its new look, Pizza Donini will be favored by consumers in the marketplace over competitors, large and small.”