Industry News | June 16, 2016

A Pizza Fit for a Picnic: Pizza Hut Debuts New Treat Box

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Pizza Hut, the pizza restaurant that serves and delivers more pizzas and desserts than any other pizza company in the world, has taken everything there is to love about a summer picnic basket and made it even better. It plans to do so by putting pizzas, breadsticks, and a cookie inside.

Called the Triple Treat Box: Summer Edition, the picnic-themed, tri-level pizza box features two medium one-topping pizzas, an order of breadsticks, and The Ultimate Hershey’s Chocolate Chip Cookie, all in one box for $19.99. The new offer is available now, just in time for National Picnic Day on June 18.

"Summer is the perfect time to bring people together to savor great weather, great friends, and great food," says Dave Timm, chief marketing officer at Pizza Hut. "Whether you are picnicking with friends or throwing a block party, the Triple Treat Box: Summer Edition makes meal time easy and fun, just like summer."

The "Summer Box" is a follow up to the popular Triple Treat Box introduced by Pizza Hut late last year. The Triple Treat Box was holiday-themed. The Triple Treat Box: Summer Edition comes complete with picnic graphics to tie to this popular summer activity.

Pizza lovers can top their one-topping Summer Box pizzas with any of the following ingredients: sweet pineapple, Peruvian cherry peppers, fresh mushrooms, fresh spinach, fresh red onions, fresh green bell peppers, sliced banana peppers, sliced jalapeño peppers, Mediterranean black olives and diced Roma tomatoes as well as pepperoni, Italian sausage, premium salami, classic meatballs, slow-roasted ham, hardwood smoked bacon, grilled chicken, beef, and seasoned pork. Also, all Pizza Hut pizzas can be complemented with a variety of crust flavors, including Hut Favorite, Toasted Parmesan, Salted Pretzel, Toasted Cheddar, and Garlic Buttery Blend.

The Ultimate Hershey’s Chocolate Chip Cookie is loaded with Hershey's semi-sweet chocolate chips, offering a sweet treat as part of the new Pizza Hut Summer Box. To up the summer flavor factor, customers can add the new Hershey’s Toasted S'mores Cookie, which is topped with toasted mini marshmallows, chunks of Hershey’s Milk Chocolate Bar, and graham cracker pieces, to their Triple Treat Box: Summer Edition for an additional charge.

Pizza Hut breadsticks, which are the company's most popular side item, are also included in the Summer Box. Customers can also opt for the brand's Flavor Sticks, which come in the following flavors: Hut Favorite, Fiery Red Pepper, Toasted Cheddar, Toasted Parmesan, Toasted Asiago, and Honey Sriracha.

The Summer Box is available for a limited time for dine-in, carryout, or delivery at participating Pizza Hut locations around the country. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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