Industry News | March 31, 2009

Pizza Fusion Selects Saudi Arabia for First International Location

Pizza Fusion, pioneer of the environmental and organic restaurant movements, announced today that a master franchise development agreement has been completed for Saudi Arabia between Pizza Fusion Holdings Inc. and Samir Food Co. Ltd., a Samir Group company. The development agreement provides for new locations throughout Saudi Arabia, with the first restaurant scheduled to open in Jeddah in late June and additional locations planned for Jeddah, Riyadh City, and Kingdom wide.

"We've received many inquiries to expand outside the U.S., but have been very particular about who we select with regard for the core values Pizza Fusion was founded upon," says Randy Romano, executive vice president of sales. "After much evaluation, Samir Food has shown to be a solid candidate with demonstrated business expertise and a socially conscious mindset we find necessary for building the Pizza Fusion brand. We're excited to welcome them into the Pizza Fusion family."

Samir Group has a proven track record of successful franchising, which began more than 55 years ago with Kodak. Today, Samir Group distributes and represents over 60 multinational companies worldwide. "We evaluated several brands before deciding to move forward with Pizza Fusion," says Georges Chaoul, business development manager at Samir Food Co. Ltd. "Pizza Fusion combines a cutting edge concept, which we feel is the future of the restaurant industry, with an outstanding product offering that's superior in taste and healthfulness to its competitors. We're excited to introduce Saudia Arabia to the delicious taste of Pizza Fusion's menu and its socially conscious approach to restaurant service."

Pizza Fusion's agreement with Saudi Arabia represents its first international expansion. Pizza Fusion is currently considering additional international candidates with demonstrated expertise with growing brands in new markets.

Add new comment