Industry News | May 26, 2016

Pizza Hut and Pepsi Invite Fans to Show Love with Emojis

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Pizza Hut, the pizza restaurant that serves and delivers more pizzas than any other pizza company in the world, is partnering with Pepsi to bring the pizza emoji to life this summer as part of the “Say It with Pepsi” campaign.

Starting June 1 for a limited time, pizza lovers can get a free, one-topping Personal Pan Pizza for carryout when they bring a Pepsi bottle featuring the slice of pizza or full pizza emoji to a participating Pizza Hut store. Consumers can find the pizza PepsiMoji bottles at any location where Pepsi is sold. Offer ends August 31.

“Emojis are much more than icons. They’re a universal language that have the ability to connect people around the world, in much the same way that Pizza Hut can bring people together around the dinner table,” says Dave Timm, chief marketing officer, Pizza Hut. “We are thrilled to bring two of our customers’ favorite things—pizza and emojis—together this summer with the help of our longtime partner, Pepsi.”

The partnership is an extension of the “Say It with Pepsi” campaign, launched earlier this month, which takes the world’s global language (emojis) offline in a highly visual and socially sharable program. As part of these efforts, Pepsi created more than 200 proprietary U.S. PepsiMoji designs, featuring two pizza-themed emojis, including a single slice and an entire pizza pie.

Personal Pan Pizzas are one of the all-time most popular menu items at Pizza Hut. As part of the “Say It with Pepsi” partnership, customers who redeem their pizza PepsiMoji bottle at participating Pizza Hut restaurants can top their free Personal Pan Pizza with one of any of the following fresh ingredients: Mediterranean black olives, Peruvian cherry peppers, fresh mushrooms, fresh spinach, fresh red onions, fresh green bell peppers, sliced banana peppers, sweet pineapple, sliced jalapeño peppers, and diced Roma tomatoes as well as pepperoni, Italian sausage, premium salami, classic meatballs, slow-roasted ham, hardwood smoked bacon, grilled chicken, beef, and seasoned pork. Customers can choose from six sauces including Classic Marinara, Premium Crushed Tomato, Creamy Garlic Parmesan, Honey Sriracha, Barbeque, and Buffalo as well as sauce drizzles that include Balsamic, Honey Sriracha, Barbeque, and Buffalo and crust flavors including Ranch, Smokehouse BBQ, Hut Favorite, Toasted Parmesan, Salted Pretzel, Honey Sriracha, Toasted Asiago, Fiery Red Pepper, Toasted Cheddar, and Garlic Buttery Blend.

Pizza Hut, the first national pizza restaurant to remove artificial flavors and colors from its core pizzas, is known around the world for its Original Stuffed Crust, Pan, Cheesy Bites Pizzas, and more. The pizza restaurant company also has the world’s busiest website in the pizza category. Nearly 50 percent of the pizza restaurant company’s orders come through digital channels, including more than 30 percent via mobile device.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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