Two weeks after becoming the first national pizza chain to introduce an ordering App for the iPhone and iPod Touch, Pizza Hut surpassed 100,000 downloads in the App Store. The new App allows customers to order Pizza Hut menu items directly from their mobile devices.
"We're delighted with the early success of our Pizza Hut App," says Brian Niccol, Pizza Hut chief marketing officer. "To reach 100,000 downloads so quickly shows that we have a unique App that gives our customers something valuable. Digital innovations have been an important part of our company's history, and the popularity of the Pizza Hut App adds to that legacy."