Industry News | February 25, 2016

Pizza Hut Celebrates in 'Leap Year Capital of the World'

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For the nearly 200,000 Americans born on Leap Day, the true joy of celebrating their birthday only comes once every four years. This Leap Day, Pizza Hut wants to help those “Leaplings” make up for the birthdays they've lost.

No matter their age, on February 29, anyone who visits a Pizza Hut restaurant and shows a government-issued photo ID to prove they were born on Leap Day (February 29) will receive a free, one-topping Personal Pan Pizza for carryout.

Pizza Hut will also host a Pizza Party in Anthony, Texas, known as the “Leap Year Capital of the World.” Since 1988, the town has hosted a birthday festival each Leap Year for people born on February 29, welcoming individuals from all around the world to its Leap Year celebration. This year, Pizza Hut will make the town’s annual birthday party parade better than ever with the choice of a free cheese or pepperoni Personal Pan Pizza from 11 a.m. to 1 p.m. for people in attendance at the annual parade in Anthony, thanks to the pizza restaurant’s mobile kitchen.

“Pizza Hut has been the site of many, many birthday parties through the years, and since Leaplings only get to celebrate their true birthdays every four years, we wanted to make their day special and help them honor their birthdays in a big way,” says Doug Terfehr, senior director of public relations, Pizza Hut. “To mark the day in an even bigger way, we felt it was only fitting that we bring a pizza party to the Leap Year Capital of the world. We’re excited to spend our extra day in 2016 celebrating the best way we know how: with great-tasting, flavorful Pizza Hut pizza.”

“As the Leap Year Capital of the World, Leap Day holds a special place in the heart of Anthony,” says Martin Lerma, mayor of Anthony, Texas. “With Pizza Hut’s help, we’ll be able to make this year’s celebration even bigger and better than the last.”

The Personal Pan Pizzas, one of the all-time favorite items at Pizza Hut, can be topped with one of any of the following fresh ingredients: Mediterranean black olives, Peruvian cherry peppers, fresh mushrooms, fresh spinach, fresh red onions, fresh green bell peppers, sliced banana peppers, sweet pineapple, sliced jalapeño peppers, and diced Roma tomatoes, as well as pepperoni, Italian sausage, premium salami, classic meatballs, slow-roasted ham, hardwood smoked bacon, grilled chicken, beef, and seasoned pork. Customers can choose from six sauces including Classic Marinara, Premium Crushed Tomato, Creamy Garlic Parmesan, Honey Sriracha, Barbeque, and Buffalo as well as sauce drizzles that include Balsamic, Honey Sriracha, Barbeque, and Buffalo and crust flavors including Ranch, Smokehouse BBQ, Hut Favorite, Toasted Parmesan, Salted Pretzel, Honey Sriracha, Toasted Asiago, Fiery Red Pepper, Toasted Cheddar, and Garlic Buttery Blend.

To make the extra day of dinner decisions easier for those not born on February 29, the $5 Flavor Menu from Pizza Hut features a medium one-topping pizza, eight bone-out WingStreet Wings, the Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks and four 20-ounce Pepsi beverages for just $5 each when ordering two or more.

Pizza Hut, the first national pizza restaurant company to remove artificial flavors and colors from its core pizzas, has a long heritage of breakthrough food innovation. The company is known around the world for its original Pan, Stuffed Crust, Cheesy Bites Pizzas, and more. The pizza restaurant company also has the world’s busiest website in the pizza category. Nearly 50 percent of the pizza restaurant company’s orders come through digital channels, including more than 30 percent via mobile device.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


Not to burst your bubble, but Pizza hut removed Honey Sriracha.

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