Industry News | September 10, 2014

Pizza Hut Embarks on Annual World Hunger Relief Campaign

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According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. To bring hope to those in need, Pizza Hut, the world’s largest pizza company, has launched its annual World Hunger Relief campaign to benefit the World Food Programme (WFP).

Through October 26, the company will collect donations inside its more than 6,300 restaurants across the country and online, with every dollar raised to benefit the WFP’s fight against hunger. Even the smallest donation can make a big difference, as $1 feeds four children, $3 can feed two children for a week, $5 feeds a child for a month, and $10 feeds an entire classroom for a day. Through donations, Pizza Hut has helped raise more than $12 million since the initiative began in 2007 and last year alone, the pizza company helped raise $2.9 million, which served over 10 million meals to hungry children.

“As we embark on our eighth World Hunger Relief campaign, we are reminded by the astounding global hunger statistics and the severity of this issue,” says David Gibbs, president of Pizza Hut U.S. “Our theme this year is ‘Together We Can Deliver Hope,’ which serves as a call to action for thousands of Pizza Hut team members nationwide and our millions of passionate customers to join forces in the fight against hunger.”

Customers can donate inside their local Pizza Hut by simply adding to their order when dining in or carrying out. Online customers have the convenient option of adding $1, $3, $5 or $10 at the end of their orders.

Pizza Hut parent company Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 125 countries and territories, over 40,000 KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates. Yum! has raised more than $185 million for WFP and provided 740 million meals in all corners of the world.

This year, Yum! announced a new “Pass The Red Cup” challenge that is designed to drive awareness and inspire donations. Multi-Grammy Award winner Christina Aguilera is leading this effort by challenging media outlets, celebrities, influencers and her fans around the world to share #PassTheRedCup on their social channels.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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