To celebrate the launch of Hut Rewards, the only national pizza loyalty program that rewards customers with unlimited points for every dollar spent on food online, Pizza Hut is giving fans the opportunity to win the ultimate reward: free Pizza Hut pizza for life.

Pizza Hut, which serves and delivers more pizza than any other pizza company in the world, set a world-record by capsizing the most dominoes in the shape of a pizza. The record-setting dominoes build took more than two days to construct, and roughly five minutes to fully topple. The design included creative elements to highlight the benefits of Hut Rewards such as two points for every $1 spent online and earning free pizza fast. The pattern also showcased several illustrations of pizza, plus catapults, domino “walls” and 250 pizza boxes to complete the layout. Master domino builder, Lily Hevesh, was the lead designer and architect on the project with a team of 12 other master domino builders.

In celebration of the feat, Pizza Hut is challenging Hut Rewards members to submit guesses via email at with the number of dominoes knocked down for the opportunity to win free Pizza Hut pizza for life. Entrants must be Hut Rewards members to be eligible to win. The video of the dominoes toppling is available to watch on Pizza Hut’s Facebook page and YouTube channel.

“Just like Hut Rewards offers points for every dollar spent online, every domino knocked down counts toward the world record,” says Zipporah Allen, Vice President of Marketing, Pizza Hut, U.S. “Setting a world record was rewarding, but offering Hut Rewards members unlimited points toward free pizza and a shot at free pizza for life, is even more rewarding.”

To win free Pizza Hut pizza for life, fans can submit their guesses for how many dominoes were toppled to Guesses must be submitted between August 24 at 6 a.m. CT and August 31 at 11:59 p.m. CT. The first person to guess correctly will be awarded free pizza for life in the form of 312,000 points deposited into their Hut Rewards account which is good for one pizza, every other week for 60 years. Fans must be a member of Hut Rewards to be eligible to win.

No matter what, all members win big with Hut Rewards by earning two points for every dollar spent online—making free Pizza Hut pizza possible in as little as one visit. Points can be applied toward a Medium ANY Pizza (any recipe, any toppings) for 200 points; or a Large ANY Pizza (any recipe, any toppings) for 250 points.

To kick-start everyone’s quest toward free pizza, Pizza Hut is offering double rewards on all Pizza Hut food purchases, through October 1—four points for every dollar spent on food online. That means fans can earn a free Medium ANY Pizza (any recipe, any toppings) with a $50 purchase.

To sign up for Hut Rewards, new customers can visit or existing customers can simply sign into their account and choose to opt-in to the Hut Rewards program.

Once enrolled, customers can begin earning points immediately toward free pizza. Other benefits include exclusive offers, birthday rewards, and more. Hut Rewards points can be earned and redeemed during online or mobile orders only, for delivery or carryout, at participating stores. Taxes, tips, donations and gift cards do not earn points. Point minimums apply for redemption. Upon redemption, customer is responsible for all taxes, delivery charges and delivery minimums that may apply. Additional charges for extra cheese and stuffed crust may apply.

Marketing & Promotions, News, Pizza Hut