Industry News | March 10, 2016

Pizza Hut Invites Fans to Crack Pi Day Math Problem

Nobody knows "pie" like Pizza Hut, but this March 14, Pizza Hut is dropping the "e" in honor of Pi—3.14—everyone's favorite irrational number.

In partnership with acclaimed mathematical genius John H. Conway, distinguished professor of pure and applied mathematics emeritus at Princeton University, and in honor of "National Pi Day" on March 14, Pizza Hut will release three math problems on its Hut Life blog with a unique challenge to consumers and mathematic wizards everywhere: be the first person to solve and submit the correct answer to any one of the problems for a chance to receive 3.14 years of free pizza from Pizza Hut. Varying in level of difficulty from high school to Ph.D. level, all three problems will be released at 8 a.m. ET.

"Pi may be irrational, but free pizza is anything but," adds Conway, who is profiled in the 2015 book, Genius at Play: The Curious Mind of John Horton Conway. "I'm eager to challenge America with these problems and find the next great pizza-loving mathematician that can solve them."

"In celebration of National Pi Day, which pizza companies worldwide have sort of adopted as their own special holiday, Pizza Hut is marrying math and pizza in a one-of-a-kind challenge to find our most math-inclined fans and reward them with our great-tasting pizza," says Doug Terfehr, senior director of public relations, Pizza Hut.

Celebrated in many different ways throughout the world, Pi Day is also the birthday of mathematical genius Albert Einstein, who is annually honored on March 14 in Princeton, New Jersey.

Math experts and Pizza Hut fans alike can visit the Hut Life blog to view the Pizza Hut Pi Day math problems starting at 8 a.m. ET on Monday, March 14. Answers must be provided within the blog comments, which will be time-stamped to determine the potential winner (fans can only win once). Pizza Hut equates 3.14 years of free pizza to approximately $1,600 in gift cards from the pizza restaurant company.

The winnings could be applied toward the pizza restaurant company's new $5 Flavor Menu, which features a medium one-topping pizza, an eight-count of boneless WingStreet Wings, the Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pastas, a double order of breadsticks or flavor sticks, and four 20-ounce Pepsi beverages for just $5 each when ordering two or more items.

Pizza Hut, the first national pizza restaurant company to remove artificial flavors and colors from its core pizzas, has a long heritage of breakthrough food innovation. The company is known around the world for its original Pan, Stuffed Crust, and Cheesy Bites Pizzas, and more. The pizza restaurant company also has the world's busiest website in the pizza category. Nearly 50 percent of the pizza restaurant company's orders come through digital channels, including more than 30 percent via mobile device.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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