Industry News | July 24, 2017 | By Alex Dixon | QSR Exclusive Brief

Pizza Hut Launches 'Everyman' Campaign

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In its new ad campaign, Pizza Hut created “The Everyman—a character that represent the desires of every man, woman and child in America—oven-hot pizza delivered fast every time.

Pizza Hut picked actress Kristen Wiig for the role, and the first spot airs on Monday. The new campaign also features digital marketing that includes various takes on the Everyman persona, radio spots, and social media engagement and content.