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In honor of last year's pizza debut at the Academy Awards, Pizza Hut has a special offer for the millions of fans expected to tune into the event Sunday and an even bigger offer for those who plan to watch while wearing their very best, just like the stars.
“All Dressed Up with Pizza To Go,” Pizza Hut will reward select fans with Free Pizza for a Year for sharing a photo on Twitter or Instagram of themselves dressed their best while enjoying a piping-hot Pizza Hut pizza. Participants can enter by using hashtag #AllDressedUpWithPizzaToGo for a chance to win.
For those who prefer to watch the night’s action more casually, Pizza Hut is offering a red carpet deal online for pizza and its best supporting actor, flavor sticks. Buy any pizza at menu price, using promo code REDCARPET, and get a free order of flavor sticks.
“Pizza Hut has a long history of being a part of major pop culture events, and we felt this was a great opportunity to make our fans a major part of the moment,” says Jared Drinkwater, vice president of marketing. “Pizza was one of the shining stars during last year’s event so we felt it was only right to celebrate that with a fun offer for our great fans.”
Pizza Hut recently rolled out its new “Flavor of Now” menu, one of the biggest changes in company history. The new menu and redesigned website and digital apps helped the pizza company set a record for digital sales of more than $10 million for Super Bowl. The Academy Awards is another major pizza eating occasion and happens to be a night when Pizza Hut will serve a higher percentage of cheese and veggie lovers pizzas to go along with the pepperoni, Meat Lovers, Hot ‘n Twisted, and Cherry Pepper Bombshell. Also during the introduction of the “Flavor of Now” menu, Pizza Hut introduced its Skinny Slice Pizza recipes that each have 250 calories or less per slice. In addition to the new Skinny Slice Pizza, Pizza Hut, in partnership with Udi’s Gluten Free, launched a Gluten-Free Pizza in January in approximately 2,500 of its restaurants in the United States.
“Pizza is the ultimate sharable food and night’s like this are popular group occasions, so we’re excited to share our great pizzas with our fans at a really good price,” Drinkwater says. “And if they want to get all dressed up, I think free pizza for a year is just about as sweet of a prize as a statue.”