Pizza Hut announced it has added the Los Angeles Rams and Chargers to its roster of local team partnerships for the 2018 NFL season.
“Since their return to Los Angeles, Rams fans have ignited a new wave of excitement with NFL fans. We are proud to partner with the team and elevate the fan experience all season long,” says Zipporah Allen, chief marketing officer, Pizza Hut.
Throughout the multi-year partnership, Pizza Hut will team up with the Rams to bring fans exciting new activations in the stadium and give fans watching the game from home the opportunity to win one-of-a-kind prizes every week through a new digital platform launching in September.
“As Los Angeles gets back to football, we’re thrilled to partner with Pizza Hut to enhance the game-day experience for our fans,” says Jamie Reigle, executive vice president of business operations for the Los Angeles Rams. “We are proud Pizza Hut has chosen to amplify their NFL partnership with us and we look forward to working together to deliver creative ways to bring our fans closer to the Rams all year-round.”
Pizza Hut will also team up with the Chargers to bring fans exciting in-stadium and at-home promotions throughout the 2018 season. “The excitement the Chargers bring to the field each Sunday is only half of their story,” Allen says. “In returning to Los Angeles, they have exemplified a community-first mentality we love. They not only treat their fans as part of the team, they consider them family, and that’s something we both have in common because we feel the same about the fans of Pizza Hut. We can’t wait to kick off our partnership this season.”
The multi-year partnership will provide Pizza Hut with an array of marketing rights, benefits and designations that will unmistakably connect the brand with Chargers fans throughout Los Angeles.
“As an organization, everything we do begins and ends with the fan in mind,” says Chargers president of business operations A.G. Spanos. “With the start of football season right around the corner, we’re excited to establish a local relationship with league partner Pizza Hut—one that enables the Chargers to bring additional value to our fans while creating fun new ways for them to engage with both brands.”
Pizza Hut became the Official Pizza Sponsor of the NFL this past February. The multi-year agreement, connecting the brand with the NFL and its teams, players, events, partners, properties, and experiences that capture the passion of football fans. The NFL partnership includes collective use of all 32 team marks and will be focused on enhancing the fans’ at-home watching experience.
