Pizza Patrón announced that it is launching a new line of frozen pizzas as part of its multichannel growth strategy that now includes brand extensions through consumer packaged goods channels. This marks the first time in
the company's history that Pizza Patrón products will be available outside Pizza Patrón retail locations.
Pizza Patrón frozen pizzas come in six varieties—Pepperoni, Cheese, Meat Trío, Mexicana, Patrona, and Hawaiana—and will be in grocers' frozen cases as early as October. Pizza Patrón frozen pizzas will be available in various grocery and convenience stores in Texas with plans to expand into other U.S. markets in 2011.
"The pizza restaurants will always be our core business," says Andrew Gamm, brand director for Pizza Patrón. "But, in order for our brand to be successful in today's ultra-competitive marketplace, we understand that we have to explore opportunities outside our retail stores to build brand awareness where our customers shop and live."
Pizza Patron's line of frozen pizzas introduces a new “classic crust” style pizza from the chain, but still features the original Pizza Patrón flavor profiles that customers have enjoyed for more than 24 years. The frozen pizzas are made with high-quality ingredients and the chain's proprietary blend of spices and crushed Roma tomato sauce, giving consumers another convenient way to enjoy Pizza Patrón at home. This latest innovative product launch is part of Pizza Patron's overall business strategy to grow the brand to a national presence within the next seven years, Gamm says.
"The frozen pizza business has been around for many years, but we think this extension of our brand will attract Hispanics who are not currently frozen pizza eaters to try this food category. It's also a great-tasting and affordable new option for general market frozen pizza aficionados," says Guillermo Estrada, president of Pizza Patrón.
The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.