Pizza Patrón announced that it will kick off a co-branded promotion, “Ponte La Diez” or “Wear the 10,” with Pepsi starting November 1, 2012, and scheduled to run through the end of the year.
The “Ponte La Diez” promotion offers customers a super-value $10 combo, which includes a large Choriquezo pizza, a 2-liter bottle of Pepsi, and a free Lionel Messi–branded T-shirt.
The lobby of each store will feature a dynamic, 5-foot-tall standee with Lionel Messi’s image and other point-of-purchase displays.
The campaign runs through December 31, or while supplies last.
“We are extremely excited to feature Messi in our stores. He is arguably the greatest soccer player in the world today,” says Andrew Gamm, brand director for Pizza Patrón.
“Not only does the promotion offer an extremely great value to our customers, but the Messi collector T-shirt has a really fun twist,” Gamm adds. “When the wearer pulls the T-shirt up over their head, celebration style, it puts the image of Messi’s face right on top of their face!”
“Ponte La Diez” or “Wear the 10” is a first-of-its-kind campaign for Pizza Patrón, and the chain’s first to feature famous soccer great Lionel Messi.
Pizza Patrón is headquartered in Dallas with 106 locations in eight states and more than 80 under development.
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