From January 1 through April 30, Pizza Patrón is bringing back last year’s highly successful “Any 3 for $6.99” campaign. Strategically timed for game watching parties, the offer allows customers to buy any three large pizzas for $6.99 without a coupon.
Last summer, from June through July, Pizza Patrón offered this family-oriented pizza combo and experienced a 20 percent increase in average unit volume and a more than 15.3 percent increase in comparable sales compared to the same period a year prior. Total system sales went up 12.5 percent more than the same period in 2013, and 21 out of 89 stores set all-time sales records during the promotional period.
The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to craft their three large pizzas for just $6.99 from more than a dozen topping options, as well as Pizza Patrón’s classic marinara or creamy alfredo sauce bases. The entire line of Pizza Patrón’s Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also available in the deal.
“Our core customer base has a larger than average household. This deal is perfect for getting the entire family together and is a must-have for game-watching gatherings," says Andrew Gamm, brand director for Pizza Patrón.