Industry News | September 2, 2015

Pizza Patron Launches New Frijolera Pizza Por Pesos

image used with permission.

Pizza Patrón announced today that it is launching its new Frijolera (bean lovers) pizza on Mexican Independence Day, September 16.  ‘Frijoleros’ and ‘frijoleras’ (bean lovers) taking advantage of the brand’s Pizza Por Pesos program on that day can purchase a large Frijolera pizza for only 50 Mexican Pesos (bills only), tax included, limit one per customer. That’s less than three bucks for a large specialty pie that normally retails for $9 or more at Pizza Patrón.

In 2007, the company received death threats over its Pizza Por Pesos program, which allowed customers to pay for their purchases using Mexican Pesos at all of its U.S. locations. Today, the company continues to accept Mexican Pesos (bills only) as a form of payment at all of its locations, providing change in U.S. dollars.

“We are pretty excited about the Frijolera pizza and hope lots of customers can find 50 Pesos to bring with them on September 16 to take advantage of the unbelievable discount,” says Andrew Gamm, executive vice president of Pizza Patrón. “This pizza is excellent and you will only find a deal like this at Pizza Patrón—it’s what sets us apart from the other chains.”

The Frijolera is a large pizza that starts with a black bean sauce and is topped with generous amounts of cheese, smoky chorizo sausage, savory ham, and crispy bacon. A large Frijolera pizza runs $8.99 and is available for a limited time only.  Price may vary in different markets.

Customers may also substitute the premium Frijolera black bean sauce on any of their favorite pizzas such as the popular La Mexicana pizza for only $1 more.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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