The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, has its eyes set on national expansion with 30 restaurants slated to open by early 2018. As the franchise continues its development efforts, it has put an extreme focus on maintaining local relevance in new regions. Each location offers locally brewed beers, specialized design elements, and fundraisers to provide community support—all proving to be attractive features to consumers and prospective owners alike.
“It is important to maintain locally relevant to the communities we serve as our brand continues to grow nationally,” says Dara Maleki, CEO and founder of The Pizza Press. “By offering locally brewed beers, custom design elements, and the opportunity for local operators to help their communities through fundraisers and exclusive promotions, we make it our highest priority to contribute as much as possible.”
Local Craft Beers—Whether it be unique regional flavors or specialty seasonal offerings, each restaurant puts an emphasis on local craft beers to appeal to their guests’ pallets. On tap next month, The Pizza Press locations in California, Texas and Florida will be featuring an exclusive peanut butter brew at each location. California will feature Karl Strauss Peanut Butter Cup Porter, Texas will feature "Sweep the Leg" Peanut Butter Stout by Infamous Brewing Co., and Florida will feature Funky Buddha Brewing Butta’ Cup Double Brown Ale.
Specialized Design—To make each location unique, local operators are encouraged to incorporate custom design elements to their build-out while staying true to brand standards. They can utilize architectural designs and artistic aspects to appeal to their local community.
Community Fundraisers—To remain localized and engrained in each community, locations or regions help support local causes by hosting fundraisers or promotions. Last month, the southern California restaurants held Firefighter Appreciation Days to give back to local heroes in response to their battle with the forest fires that threatened their employees, businesses and customers.
“Having the freedom and flexibility to customize some design elements and host fundraising efforts that have true meaning to our community has made a world of difference,” says Lisa Hilo owner of The Pizza Press in Austin, Texas. “Beyond serving a superior product, we’re able to remain locally relevant and appeal to our niche communities as the brand continues to grow its presence nationwide.”
The Pizza Press is a unique concept dedicated to elevating the build-your-own pizza model to an experiential level, by creating an immersive 1920s Americana newspaper theme in which great food, craft beer, ambiance, and service are combined. Inspired by the mechanized dough press, The Pizza Press harkens back to an industrialized era when newspapers were the foundation of the community.
The rapidly growing franchise has more than 16 locations open in Southern California with a total of 30 restaurants slated to open by early 2018. The Pizza Press poised to hit the 100 units sold mark in 2017 and plans to have a total 300 locations awarded by 2020. As the franchise continues to grow nationally, it maintains focused on catering to the local communities it serves by implementing these locally inspired components.
The Pizza Press is a unique concept dedicated to elevating the ‘build your own pizza’ model to an experiential level, by creating an immersive 1920s Americana newspaper theme in which great food, craft beer, ambiance, and service are combined. The theme, inspired by the mechanized dough press, The Pizza Press harkens back to an industrialized era when newspapers were the foundation of the local community. Founded in 2012 and based in Anaheim, California, The Pizza Press is a rapidly growing franchise with 16 locations in Southern California, Texas and Florida, and plans to have 30 restaurants opened by 2018. The Pizza Press is currently seeking multi-unit strategic partners in target development regions across the east and west coasts, as well as southern states.
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