The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, is rolling out a new expanded prototype, “The Pizza Press Special Edition.” The expansion will featured an elevated beer bar experience including vintage beers, a more extensive wine list, upscale seasonal ingredients and an enhanced bar and patio, complete with a custom fire pit. The first Special Edition location will debut in Brea, California, in May of this year.
The Pizza Press has been building its collection of limited release craft beer kegs and bottles since its founding in 2012 by working closely with renowned breweries. The Pizza Press Special Edition will feature a beer bar tended by trained beer masters. The goal of the new design is to provide its guests with an opportunity to share their passion for craft beer and pizza with other like-minded individuals, while trying beers that haven’t been on the market for years.
“The goal for The Pizza Press Special Edition is not to stray away from what has made us an Orange County staple, but to elevate the experience for our guests” says Dara Maleki, Founder and CEO of The Pizza Press. “While The Pizza Press has always offered craft beer, this elevated concept will offer additional exclusive vintage beers and ingredients, further creating a special place for beer and pizza enthusiasts to come together and hang out over craft beers and specialty pizzas.”
At the core of the brand is a newsworthy service, fresh ingredients and a unique environment that set The Pizza Press apart from other concepts in the space. In an overly commoditized industry, guests are hunting for a memorable and unique dining experience, and The Pizza Press Special Edition plans to deliver. Aside from the re-design of the bar, The Pizza Press Special Edition will offer increased elevated services. The wine list will be expertly curated to pair with upscale seasonal ingredients offered at the Special Edition.
There are a several Special Edition locations in the pipeline for the coming year, including Brea and Hawaii. This expansion will deliver a newsworthy experience to all, and will be available to franchise locations that meet certain space, design, and demographic criteria.
The Pizza Press is a unique concept dedicated to elevating the build-your-own pizza model to an experiential level, by creating an immersive 1920s Americana newspaper theme in which great food, craft beer, ambiance, and service are combined. Inspired by the mechanized dough press, The Pizza Press harkens back to an industrialized era when newspapers were the foundation of the community. Each location offers locally brewed beers, specialized design elements, and fundraisers to provide community support—all proving to be attractive features to consumers and prospective owners alike.
