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Los Angeles-based fast-casual Pizza Studio will expand into Phoenix after signing a multiunit development agreement for 20 new locations in the Phoenix area over the next five years. The first location will open in CityScape on March 10.
“CityScape will be our flagship restaurant in downtown Phoenix,” says John Lutz, COO. “Whether it’s a quick business lunch, dropping in before a ball game, on the way to a concert, or just enjoying a day in our beautiful downtown area, Pizza Studio will serve as a great dining option.”
Lutz is a veteran in the restaurant industry with 30 years of experience. Most recently with Red Robin Gourmet Burgers, Lutz has provided leadership and guidance on both the corporate and franchise side of the restaurant industry. After becoming interested in the fast-casual pizza segment, Pizza Studio was a natural fit for Lutz.
“The Pizza Studio team has done an incredible job creating the vision, fundamentals, culture and community spirit of the brand,” he says.
Lutz signed the multiunit agreement with Pizza Studio as chief operating officer in January.
Pizza Studio is a fast-casual franchise concept that invites guests to create their own custom pizza. A wide assortment of crusts, specialty sauces, meats, and fresh and roasted vegetables are offered at affordable prices.
Lutz says he is delighted to bring Pizza Studio to CityScape. There are currently a few sites under review for upcoming locations. All 20 locations will open within five years.
Since its founding in 2012, Pizza Studio has signed development agreements with several experienced multiunit operators for 175 units.