PizzaRev will introduce a new thicker crust option. On May 1, 2016 PizzaRev will officially offer Double Dough at its 33 open restaurants across the country. The first 50 guests to arrive at each PizzaRev restaurant on May 1 will receive one free Double Dough pizza.
The Double Dough crust is just what it sounds like: double the dough and thickness of PizzaRev’s award-winning Signature Thin crust. Guest response to the thicker crust option was overwhelmingly positive when PizzaRev tested the Double Dough at select stores.
“Our guests rave about our thin and crispy crust; it makes for a memorable pizza experience and differentiates us from other pizzerias,” says Nicholas Eckerman, president, COO, and cofounder of PizzaRev. “The introduction of Double Dough is in line with our mission to continuously innovate and allow guests to build a pizza that satisfies any craving. We believe that our existing fans and new guests will appreciate the option of Double Dough. It’s all about creating a fully customized experience for all pizza lovers.”
To further encourage trial of the thicker crust option, PizzaRev will give away Free Pizza for a Year to four winners of its #doubledoughdare Instagram campaign. Entrants will have a chance to win by sharing a photo or video of the Double Dough pizza on Instagram with the caption “I did the #doubledoughdare @PizzaRev.” Participants will receive another entry to win for each friend they #doubledoughdare by tagging/mentioning a friend in their Instagram caption. PizzaRev will announce one winner of Free Pizza for a Year each Monday in the month of May.
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