PJ’s Coffee of New Orleans, a New Orleans-based coffeehouse that demonstrates better beans, superior roasting techniques, and pure passion for the art of coffee-making matter, is gearing up for a nationwide expansion, developing beyond the southeastern United States. Following initial success with over 90 national and international locations, the brand is continuing momentum by partnering with local entrepreneurs in metropolitan cities across the country.
PJ’s Coffee has hit the ground running with signed agreements and multi-unit deals in Colorado, Texas, Maryland, Virginia, and Vietnam. The first location slated to open is Pueblo, Colo. Additional target cities for expansion include Mobile, Ala.; Atlanta; Houston; Lafayette, La.; and Jackson, Miss. PJ’s Coffee is making its mark in the $100 billion a year coffee industry, anticipating 100 locations open by the end of 2017.
“PJ’s Coffee has seen incredible success and growth in the southeastern part of the nation, so we are ramping up our development efforts on a national and international level,” says Ballard Brands President, Peter Boylan. “The business model of PJ’s Coffee has been built to be incredibly versatile and easily replicated in both traditional and non-traditional markets in order to bring the NOLA spirit to other parts of the nation.”
PJ’s Coffee serves a wide variety of iced, frozen, hot, cold brew, and nitro-infused coffees using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ's famous iced coffees are brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two thirds less acidic - a process pioneered by PJ’s Coffee founder, Phyllis Jordan.
The brand works with partners from farms in all parts of the world to identify and source the highest quality coffee. It has adopted the El Terrerito Farm in Honduras, owned by Al Lopez and supported by 26 families who work on the farm and harvest Arabica coffee plants. Working together, PJ’s Coffee has developed programs to ensure a higher-quality of life for Honduran farmers, while minimizing its environmental footprint.
“It has always been a top priority to establish direct trade relationships to ensure we’re providing the highest quality products, and as we celebrate our 40th year, we know our farm-to-cup philosophy will be welcomed by communities and cities across the nation,” says PJ’s Coffee Roastmaster, Felton Jones. “We are always looking for entrepreneurs who have a passion for excellence in hospitality and embody the New Orleans spirit that the PJ’s Coffee brand encapsulates.”
Perspective franchisees can expect an investment between $166,400 and $440,000 for traditional and non-traditional units. The operating model and menu is adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru, ranging from a few hundred square feet up to 2200 square feet. PJ’s Coffee offers a high-touch franchise model with strategic corporate support.