PJ’s Coffee of New Orleans, a coffeehouse franchise focused on the “southern hospitality” experience, announced its plans for rapid expansion throughout Florida with hopes to bring 187 new locations within the next 10 years.
PJ’s Coffee is off to a strong start in Florida, having already signed nine franchise licenses with three new franchisees. These new PJ’s coffeehouses are set to open across Orlando, Panama City, and Pensacola and will be the first Florida locations for the franchise. Of the three new Florida franchisees, Susan Wright and business partner Mike Herren are excited to bring three PJ’s Coffee’s to Central Florida.
“I discovered PJ’s Coffee back in 2002, and have been hooked ever since,” says PJ’s Coffee Florida franchisee, Susan Wright. “I have been sharing my love for the brand with anyone who would listen. My passion for PJ’s Coffee, mixed with great products we offer is bound to bring guests in and have them love the franchise as much as I do.”
The brand is looking to expand with franchise partners in following cities:
Gainesville: Up to six locations
Jacksonville: Up to 35 locations
Miami: Up to 40 locations
Orlando: Up to 40 locations
Panama City: Up to six locations
Tallahassee: Up to 10 locations
Tampa: Up to 50 locations
“Florida is an ideal market for us because there is an unmatched synergy between the sunshine state and our hometown of New Orleans, especially when it comes to tourism,” says David Mesa, Chief Development Officer for PJ’s Coffee of New Orleans. “For many Floridians, their weekend getaways to New Orleans are the only time they get to enjoy PJ’s Coffee. Our goal is to bring the coffee to them, so they can make every weekend feel like a vacation.”
Currently, PJ’s Coffee has 124 locations and by the end of 2020, the franchise is expected to open an additional six cafes throughout the country. This year alone, PJ’s Coffee has signed on 31 new franchisees, representing a total of 52 units – including the nine Florida licenses.
PJ’s Coffee serves a wide variety of iced, hot, cold brew, frozen and nitro-infused coffees using only the top one percent of Arabica beans. Pioneered by Founder Phyllis Jordan, PJ's famous iced coffees are brewed daily using a unique, cold-drip process that protects the flavor and strength of the high-quality beans while producing a coffee that is two thirds less acidic. The coffeehouse also serves organic tea and fresh breakfast pastries.
A prospective franchisee can expect a total investment range between $190,775 - $391,000 for non-traditional franchise units and $200,775 - $582,000 for traditional units. The operating model and menu are adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru, ranging from a few hundred square feet up to 2200 square feet. PJ’s Coffee offers a proven franchise structure with strategic corporate support.